Meet The Team

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Perry Sugarman

Founder, CEO, PJS Challenges Head Leader

Perry Sugarman, founder & CEO of PJS Challenges, loves an adventure challenge, just like you. His dream is to empower ordinary people to do extraordinary things - be it pushing their personal boundaries, setting new goals for themselves or taking on life changing experiences.

Perry's own adventure began in 2009 when he was asked by a local charity to lead an international charity bike ride across Europe. By the end of that first ride he knew that leading adventure challenges was what he wanted to do with the rest of his life. 

He established PJS Challenges in 2010, offering bespoke packages for private clients and groups of all sizes. Over the years, he has led dozens of international challenges and adventures including multiple ascents of Mt Kilimanjaro, Mt Aconcagua, Mont Blanc and Mt Elbrus as well as leading in Iceland, Scotland and Israel to name just a few. 

Apart from leading groups on mountain summits and treks all around the world, Perry is a Certified Ironman Coach, Marathon Coach and Cycling Coach, as well as a Functional Strength Specialist. Throughout his career he has continued his passion, competing in multiple Marathon, Ultra-Marathon and Ironman Triathlon competitions all over the world, culminating in winning 2nd place at the Iron-Distance Challenge Venice Trivictus 2017.

Perry’s love of the mountains and outdoor environment is contagious. His clients often consider him their Father Figure whilst they’re on an adventure, with many of them saying there was no way they could have completed the challenge without him by their side. 


Dr Gideon Paul BSc, MBBS, MRCP, MD 

PJS Challenges Cardiac Consultant 

Gideon is an interventional and general cardiologist from England. He graduated from The University College London Medical School and completed training in London and Toronto before becoming a Consultant Cardiologist in Manchester. After moving to Israel in 2014, he worked at The Rabin Medical Centre before moving to Assuta Medical Centre in Ashdod where he is a senior Interventional Cardiologist and Head of Clinical Research. His clinical interests include in the management of complex coronary artery disease, preventative cardiology and cardiovascular risk stratification. Gideon runs several general cardiology clinics within Assuta, with additional specialist interest in the treatment of hypertension, dyslipidemia, type 2 diabetes and chest pain syndromes.


Daniel Ngowi

Head Guide, East Africa

Daniel Ngowi is a Professional Tour Guide and Local Leader in East Africa. He has over 20 year’s experience leading tours in Tanzania, Kenya and Uganda. Daniel’s vast mountain climbing experience includes leading groups up Mt. Kilimanjaro, Mt. Kenya in Kenya, Mt. Ruwenzori and Mt. Elgon in Uganda and Mt Meru and Oldoinyo Lengai in Tanzania.

In November 2011 Daniel was honoured to have been chosen by the Tanzanian Government to raise the Tanzanian flag at the peak of Mt. Kilimanjaro as a celebration of 50 years of Tanzanian independence.

Daniel’s varied training and experience includes leading Wildlife Safaris in a variety of East African Countries including The Serengeti, The Ngorongoro Crater, Maasai Mara, Lake Nakuru, and Amboseli in Kenya. He is an expert in Maasai trekking, Chimpanzee trekking in Tanzania, and Gorilla trekking in Uganda


Daniel is a fully certified and licensed Guide with qualifications in Wildlife Management and accredited by the Tanzanian Red Cross Society and Expedition  and Emergency Rescue Care in the UK.

Having made over 200 successful summits, Daniel knows a thing or two about mountains. His favourite things about mountains include enjoying the spectacular views of the clouds; studying and learning more about the rare plants, birds and mammals and experiencing the extraordinary ecosystems.


Daniel is an important part of the team and is looking forward to sharing his extensive and unique knowledge with the next PJS Challenges adventurers.


Benjamin Joseph

Head Chef, Africa

Benjamin is PJS Challenges Head Chef on all our East Africa expeditions. Benjamin has a Diploma in Hotel Management, Cookery & Baking from the Tropical Institute College of Arusha and has extensive experience working as hotel Sous Chef in many of Africa's top hotels.

He has over 20 years experience working on mountains, trek expeditions and safaris. His experience includes work as a porter, mountain guide and chef. 

Benjamin has a first hand understanding of mountain and trek nutrition and works closely with our team to create a wide variety of meals that are suitable for all our African adventures and tours and are both nutritious and delicious. He is able to cater for all dietary requirements and has extensive knowledge of Kosher requirements and preparing food for Shabbat. 

How is PJS Challenges unique?

If you’re excited about your next adventure challenge, then PJS Challenges is the company to help you get there.

What sets us apart from the rest?

  • We offer a personal service for all clients


  • Our attention to detail with all aspect of your adventure is second to none

  • All our ground crews are professional licenced and insured companies local to the area

  • Our local guides are all fully qualified and licenced as well as extremely helpful and friendly 

  • All staff are highly trained in first aid and emergency procedures

  • We have specialist mountain trained medical partners on hand for advice

  • We offer specialist insurance cover through our insurance partners

  • We offer hire of technical or specialist kit for most of our adventures and expeditions 

  • We offer Shomer Shabbat and Kosher Friendly adventure challenges

  • Experience an amazing opportunity to travel the world without forfeiting keeping Shabbat

  • We think of everything – so you don’t have to